從“工作服”到“職業(yè)裝”稱呼的變遷，現(xiàn)代職業(yè)裝“干什么穿什么”的概念似乎在出現(xiàn)和被使用的時(shí)間并不是很長(zhǎng)，但如果往歷史的長(zhǎng)河中追述，古代的軍隊(duì)服裝和各朝代的官服足可以稱得上是標(biāo)準(zhǔn)的“職業(yè)裝”，在這個(gè)意義上，職業(yè)裝在的出現(xiàn)和使用可謂源遠(yuǎn)流長(zhǎng)。

　　The concept of "what to wear" in modern professional attire seems to have not appeared and been used in China for a long time, as the term "work uniform" has changed from "work uniform" to "professional attire". However, if we trace back to the long river of history, ancient Chinese military clothing and official uniforms of various dynasties can be considered as standard "professional attire". In this sense, the emergence and use of professional attire in China can be said to have a long history.

　　不同的行業(yè)對(duì)形象定位與著裝標(biāo)準(zhǔn)都有不同的要求，穿著職業(yè)裝不僅是對(duì)自我身份的認(rèn)同和工作的保障，透過著裝者對(duì)職業(yè)裝的態(tài)度，也能夠體現(xiàn)出TA對(duì)職業(yè)的歸屬感、自豪感、責(zé)任感等等，是敬業(yè)、樂業(yè)在服飾上的具體表現(xiàn)。

　　Different industries have different requirements for image positioning and dress standards. Wearing professional attire is not only a recognition of one's identity and a guarantee of work safety. Through the attire wearer's attitude towards professional attire, it can also reflect their sense of belonging, pride, responsibility, and more towards their profession. It is a concrete manifestation of dedication and joy in clothing.

　　一、職業(yè)裝即企業(yè)的形象力

　　1、 Professional attire is the image power of a company

　　IP時(shí)代的到來，企業(yè)的長(zhǎng)足發(fā)展需要特色鮮明的形象做標(biāo)簽。職業(yè)裝對(duì)于企業(yè)來說，從內(nèi)到外形成一種視覺形象力，塑造出符合企業(yè)發(fā)展的員工形象。企業(yè)全體員工身著規(guī)范統(tǒng)一、形象鮮明的職業(yè)裝，形象整齊劃一、意識(shí)共同進(jìn)退，逐漸形成企業(yè)的向心力和凝聚力，以激勵(lì)每個(gè)員工不負(fù)企業(yè)的標(biāo)志，按企業(yè)的理念、精神去努力工作。

　　With the arrival of the IP era, the rapid development of enterprises requires distinctive brand images as labels. For enterprises, professional attire forms a visual image from the inside out, shaping an employee image that is in line with the development of the enterprise. All employees of the enterprise are dressed in standardized and distinctive professional attire, with a neat and uniform image, and their consciousness is moving forward and backward together, gradually forming the centripetal force and cohesion of the enterprise, to motivate each employee to live up to the company's logo and work hard according to the company's philosophy and spirit.

　　同時(shí)對(duì)于企業(yè)外部的關(guān)注者而言，通過企業(yè)員工整體劃一的視覺印象更容易產(chǎn)生聯(lián)想，良好的視覺形象更容易讓他們對(duì)企業(yè)產(chǎn)品產(chǎn)生好感、認(rèn)同感，無形中增加了企業(yè)競(jìng)爭(zhēng)的優(yōu)勝性。

　　At the same time, for external stakeholders of the enterprise, it is easier to generate brand associations through a unified visual impression of the employees as a whole. A good visual image is more likely to make them have a favorable impression and identification with the enterprise's products, invisibly increasing the competitiveness of the enterprise.

　　二、提高企業(yè)凝聚力

　　2、 Enhance enterprise cohesion

　　現(xiàn)代企業(yè)的人力資源是活躍的企業(yè)資源，也是一種會(huì)自我調(diào)控生產(chǎn)效率的資源。一個(gè)企業(yè)只有萬眾一心、眾志成城，才能將企業(yè)的人力資源效能得到強(qiáng)有力的發(fā)揮。因此，要想提高企業(yè)效益，優(yōu)先要提高員工凝聚力。完善而良好的職業(yè)著裝標(biāo)準(zhǔn)能夠從側(cè)面加強(qiáng)企業(yè)自豪感和體現(xiàn)企業(yè)對(duì)員工利益的關(guān)心。

　　The human resources of modern enterprises are the most active and the only resource that can self regulate production efficiency. Only with unity and solidarity can an enterprise maximize its human resource efficiency. Therefore, in order to improve enterprise efficiency, priority should be given to enhancing employee cohesion. A comprehensive and good standard of professional attire can indirectly enhance a company's sense of pride and reflect the company's concern for employee interests.

　　三、創(chuàng)造獨(dú)特的企業(yè)文化

　　3、 Creating a unique corporate culture

　　職業(yè)裝在企業(yè)形象識(shí)別系統(tǒng)(CIS)中屬于視覺識(shí)別(VI)的范疇。服裝穿在人身上，員工對(duì)待職業(yè)裝的態(tài)度也能反映TA的精神風(fēng)貌；企業(yè)對(duì)職業(yè)裝的設(shè)計(jì)與選擇還能體現(xiàn)企業(yè)的價(jià)值觀：比如顏色深邃設(shè)計(jì)端莊的職業(yè)裝能夠體現(xiàn)企業(yè)的穩(wěn)健作風(fēng)，而充滿設(shè)計(jì)感的靚麗職業(yè)裝則能體現(xiàn)企業(yè)的創(chuàng)新精神等等。

　　Occupational attire belongs to the category of visual identification (VI) in the corporate image recognition system (CIS). Wearing clothing on people can also reflect their attitude towards professional attire, reflecting their spiritual demeanor; The design and selection of professional attire by enterprises can also reflect their values: for example, deep colored and dignified professional attire can reflect the stable style of the enterprise, while beautiful professional attire full of design sense can reflect the innovative spirit of the enterprise, and so on.

　　四、規(guī)范員工行為

　　4、 Standardize employee behavior

　　無論在工作時(shí)間以外員工做什么，穿上職業(yè)裝就能促使員工馬上意識(shí)到自己已經(jīng)進(jìn)入工作狀態(tài)，如果企業(yè)能夠恰如其分地將職業(yè)裝與員工的行為聯(lián)系起來，穿上職業(yè)裝的過程就相當(dāng)于員工的一次“崗前誓師會(huì)”：收攏渙散的心態(tài)、加強(qiáng)工作的責(zé)任意識(shí)。

　　No matter what employees do outside of work hours, wearing professional attire can immediately make them aware that they have entered a working state. If the company can appropriately link professional attire with employee behavior, the process of wearing professional attire is like a "pre employment oath meeting" for employees: to gather a relaxed mindset and strengthen their sense of responsibility at work.

　　本文由 濟(jì)南職業(yè)裝   友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://www.03gdf.cn   真誠(chéng)的態(tài)度.為您提供為的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)

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